Email Marketing
E-Mail Marketing is a process of sending sales letters or customer newsletters by electronic mail (e-mail). While some people think that it may be Annoying, many businesses find it is as a cost effective marketing tool. The main benefit of e-mail marketing as compared to other marketing sources is that interested audience can directly visit the site by clicking on the link in the mail.
Benefits of Email Marketing
- Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
- Return on investment has proven to be high when done properly.
- It is instant, as opposed to a mailed advertisement, e-mail arrives in a few seconds or minutes.
- It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
- It is easy to track. An advertiser can track bounce-backs, un-subscribes, open rates, positive or negative responses, click-through, rise in sales.
- Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them
- When most people switch on their computer the first thing they do is check their e-mail.
- Specific types of interaction with messages can trigger other messages to be automatically delivered.
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